I’ve been overhauling a section in the Mags2Riches program explaining how to get your customer database set up so that you have accurate information and can use it to put marketing programs in place. In the process of doing this I had a bit of a tidy up of my own databases, one of which [...]
Why local advertising cuts through
08/03/2010 By
This is truly the age of information overload. It seems these days we are bombarded with messages from every angle – billboards, van sides, buses, screens on buses, TV, radio, newspapers, leaflets, the internet. But this doesn’t mean that we are actually getting more information into our heads! There is a limit to how much [...]