I’ve been overhauling a section in the Mags2Riches program explaining how to get your customer database set up so that you have accurate information and can use it to put marketing programs in place. In the process of doing this I had a bit of a tidy up of my own databases, one of which [...]
How lovely!
06/03/2010 By
Now I have to say I do get a lot of calls from people saying how much they enjoy my magazine. Being quite British I am inclined to rather modestly shuffle from one foot to another (which is not easy when the I’m sat at my desk), politely thank them and secretly think ‘you’re just [...]
Missing an advertiser
04/03/2010 By
You’d think the thing that would make a business annoyed with you is running their advert beyond the agreed time. But they don’t worry about that. The thing that really riles people is missing them out if they’ve booked. No system is foolproof, and I have to say I rarely miss anyone out. But mistakes [...]